Fashion-forward branding for an exciting social commerce experience where customers can take a peek into the handbags of fashion, beauty and creative insiders to discover the beauty products they use and couldn't live without.
What's in My Handbag is a social commerce experience where customers can take a peek into the handbags of fashion, beauty and creative insiders to discover the beauty products they use and couldn't live without. There is a strong fashion editorial focus to the website, as well as online selling and a significant amount of social media integration.
Hardhat developed the brand, logo, stationery and worked up layouts for their website. We provided them with a toolbox of graphic elements as well as as a series of guidelines for layout, fonts & colours. They can now develop new content in-house quickly & easily, while keeping everything consistent and on-brand.
See the results of our collaborative work with their in-house team here and on the official website.
identity development
print collateral
online design direction
