WORK / Brand
Alex Fulton Design
Identity
Alex Fulton works with a lot of colour. So we gave her some more.
Alex Fulton works with a lot of colour. So we gave her some more.
Interior stylist, blogger & store owner Alex Fulton is known for her bold use of colour and pattern, as well as a light-hearted approach to her work.
In bringing her brand up-to-date we created a playful and flexible system based around a series of simple graphic shapes. These could be combined together in multiple ways to form new objects filled with humor and character. The viewer can see many different things in the combinations... is it a wineglass, table lamp, ice-cream cone...?
The idea of multiple possibilities combined with a bespoke service followed through in the form of print collateral and online – with stationery printed with multiple backs and different patterns, and a fresh new website loading a different color scheme each visit.
Identity
Print collateral
Web design & development
Custom content management
Makeshift Society - Identity
Postcards from the Edge - Collateral
Esplanade - Identity
