WORK / Brand
Makeshift Society
Identity
Making shift happen. A flexible and fun identity for a creative coworking space in Brooklyn, NY.
Making shift happen. A flexible and fun identity for a creative coworking space in Brooklyn, NY.
Makeshift Society is a clubhouse & creative coworking space in Williamsburg, Brooklyn with a focus on creatives, collaboration & community building.
A flexible identity system allows everyone to help create the brand, combining shapes, photography and hand-drawn illustrations in multiple ways with endless possible outcomes.
The re-brand included a refresh of the logos, an updated colour palette, a toolbox of hand-drawn illustrations and graphic shapes that could be used in many different ways, design of their website & blog, and a comprehensive brand book to guide them as they grow.
