WORK / Brand

Tonic Room

Identity

Natural colours and alchemic symbols bring a natural health and organic beauty boutique, apothecary and clinic to life.

INFO

A fresh & high-end look for Tonic Room, offering carefully curated cult organic beauty and wellbeing products from around the world both in-store and online.

The identity gives a nod to both historic apothecaries and modern high-end beauty brands, bringing herbal and natural health & beauty up-to-date and positioning Tonic Room as a luxury and aspirational brand. Graphic pattern work and icons inspired by alchemic and holistic symbols are used online & in print, as well being routed into the counter in-store.

Hardhat brought Material Creative onto the project to focus on the store interior, incorporating the new brand – colors, textures & pattern work and overall feel – to their reimagining of the existing tired retail environment.

The website includes in-depth descriptions of all treatments & testing available in-store, as well as an e-commerce solution complimented with beautifully simple and calm photography.

SERVICES

Identity creation
Print collateral
Web design & development
E-commerce design & development
Packaging/labelling
Advertising collateral

WEBSITE

www.tonicroom.co.nz