WORK / Online
Miss Crabb
E-Commerce
The clothes do the talking with simple clean design at the online store of Miss Crabb, one of New Zealand’s most revered and interesting fashion labels.
The clothes do the talking with simple clean design at the online store of Miss Crabb, one of New Zealand’s most revered and interesting fashion labels.
Miss Crabb was relying solely on sales from their physical store and various stockists before they came to Hardhat. In creating an online home for the label we not only increased their profit margins but expanded their market nationally and internationally.
Hardhat recommended an e-commerce solution that was able to provide an easy to use interface from which in-store staff can update products and manage sales. Their inventory is also integrated with their point of sale software, Vend.
Hardhat designed, built and managed the project from beginning to end, later implementing simple to use email marketing that help entice customers back to the store to see new new seasons ranges and hot sale items.
E-commerce design & development
Blog design & integration
Search engine optimisation
Email marketing
