WORK / Brand

Coffee Supreme

Identity

A hand-crafted focus, plus a touch of humour, for the multiple territory rebrand of one of New Zealand’s best and largest independent coffee roasters & suppliers.

INFO

Since their last rebrand, Coffee Supreme had grown to be one of the best and largest independent coffee roasters & suppliers in New Zealand.

They felt their brand – while it represented their fun, quirky nature – didn't convey their expertise, reliability, or the hand-crafted attention to detail that is at the core of everything they do. In their words, it was time to 'grow up'.

Over several months, Hardhat developed the principles of the new brand that you are starting to see rolled out across NZ and Australia... something that brought them up-to-date and focused more on thier reliability and professionalism without losing that relaxed, friendly, and sometimes even irreverent character.

SERVICES

brand audit
brand creation
strategy
packaging
print collateral
illustration

WEBSITE

www.coffeesupreme.com