WORK / Brand

Chaat Co.

Identity & packaging

On-the-go snacks inspired by street snacks of India.

INFO

The identity for Chaat brings the visual language of the bustling streets of modern India and the bold flavors and textures of Chaat (Indian street food) to a Western audience. We chose to use strong contrasting color, striking typography, elements of hand-drawn type & illustration, and a maximal approach, with each flavor receiving its own unique type treatment, colorway and series of illustrations. The brand has been expanded outwards into print and online collateral, stationery and advertising materials.

 

 

SERVICES

Brand creation, logo, illustration, hand drawn typograhy, print and digital design, creative direction.

WANT TO SEE MORE?
work
Identity
work
Identity & print
work
Identity & packaging