WORK / Brand

AFD Store

Identity

A simple but characterful identity for a boutique homewares store full of bold colour and pattern.

INFO

The homewares store of Alex Fulton Design (identity also by Hardhat) is a place of bold colour and shapes representative of Alex's aesthetic.

There are clear references to the original Alex Fulton Design identity, using shapes to create a door into a physical space.

The online store is as unique as the brand. Both the content and the color scheme of the site completley changes several times a year, based around a carefully curated collection. The colors across the qhole site (including a dynamic logo) can be changed on the fly in-house to suit the shoot for each new collection. 

We continue to roll out marketing material and instore goodies as part of the brand application, including stickers, swing-tags, bags, calendars and more.

SERVICES

Identity
Print Collateral
Packaging
Online

SEE ALSO

Alex Fulton Design - Identity
Makeshift Society - Identity

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